Author: Harley Carr

Laying the Groundwork for Success Define Your Customer Referral Program Goals To ensure your referral program propels you toward success, begin by crystalizing your aspirations. Fancy boosting sales? Or maybe reeling in fresh leads tickles your fancy? As you pinpoint what you’re aiming for—be it growth, retention, or bolstering customer trust—carve your strategy accordingly. Cast…

Making a brand name Creating a successful brand name requires specific steps that should be followed to ensure the name is meaningful, recognizable, and stands out to potential customers. The first step is to research the target audience and competitors to better understand the market and how to differentiate yourself. After that, it’s important to…