Influencer Mapping: Using Influencers for Reputation Management Influencer mapping is identifying and analyzing large data sets of influencers. Companies can better target their market by understanding who the key players are in a given space. Influence maps are created by identifying groups of people with shared interests or characteristics- these groups are known as audiences….

SEO for reputation management SEO is an incredibly powerful tool for online reputation management (ORM) and protection. The reason is that a high ranking in search engine result pages (SERPs) can help bury negative content and articles about your company or brand. Additionally, good SEO practices can help you build a positive online reputation, which…

Making a brand name Creating a successful brand name requires specific steps that should be followed to ensure the name is meaningful, recognizable, and stands out to potential customers. The first step is to research the target audience and competitors to better understand the market and how to differentiate yourself. After that, it’s important to…

Online Reputation Management Strategy for SEO An online reputation management strategy for SEO is a process of improving your website’s potential in search engine rankings. This can be done by ensuring your content and metadata are accurate and by creating a social media presence that includes both positive and negative content. Online reputation management (ORM)…

10 Great Tips to elevate your real estate branding Real estate branding ideas create a brand for businesses in the real estate industry. The goal of a real estate branding idea can be to increase sales, improve customer satisfaction, and create a competitive advantage. This can include: You may also consider creating marketing material (like…

How To Maintain Your Social Media Reputation Social media reputation management is the process of monitoring and managing your brand’s online presence. This includes posting as part of your social media strategy, engaging with customers on social media channels, and monitoring a business review site, local directories, and business discovery apps. Social media reputation management…

How do I manage my reputation online? Managing online reputations can be a time-consuming and daunting task. To make it easier, getting an online reputation manager is essential to help you take a proactive approach to fixing and improving your reputation. Through automation, reputation management software can free up more time for you to focus…

How to increase branding awareness There are a variety of ways to increase your branding awareness. You can promote your brand through online and offline affiliate marketing strategies. You can also offer free content to get people talking about you. Additionally, you can sponsor events or engage in a podcast that gives your brand personality….